What's so wrong with being the Pac-10 again?

Is money truly the most important part of college athletics?

With the loss of UCLA and USC from the conference roster, there's been plenty of speculation on what the remaining schools in the Pac-12 will do to revamp and become more attractive to television networks.

But, there's no way to replace the Los Angeles market and move forward with 12 schools.

So, what's so wrong with returning to the days of the Pac-10? That's what the conference was for many decades until Utah and Colorado were acquired in 2011. Prior to that, the conference hadn't expanded since 1978 when Arizona and Arizona State were added.

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Cliff Pfenning

Cliff is a lifelong resident of Oregon and has four decades of experience as a writer, photographer, videographer, broadcaster and now producer. He's a grad of Benson High in Portland and the University of Oregon. His writing background includes stints at The Oregonian, The Register-Guard, The News-Review in Roseburg, The Portland Tribune, The Portland Observer as well as regular contributions to The Medford Mail-Tribune and Willamette Week. He was set to be a content provider for Action Sports Cable Network if it had began operations in 2000. He also has taught sports broadcasting through the high school program at KBPS in Portland.

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